WEIDENHAMMER Butter Plus
The interactive butter packaging
WEIDENHAMMER Butter Plus
Weidenhammer Packaging Group (Sonoco) X DVI - Deutsches Verpackungsinstitut X Hochschule für Technik und Wirtschaft Berlin
Packaging of the World - Top 50 Packaging Design Innovations 2015
Published by The Dieline
Role: Industrial Design, Brand Design, Prototyping, Photography, Rendering, 3D Development | Patent (sold)
Tool: Thermoforming, 3D Printer, Grinding machine & Rigid foam forming, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Cinema 4D, Rhino, Keyshot
Team: Marta, Mara - 14 weeks
Open, reopen, swing around and simply close
The new art of convenient packaging
The initial prototyping stage with first sketches, measurements and shapes.
The final rendering displaying key features
Inclusive interview for Packaging of the World:
The packaging project “Butter Plus“ has been developed in cooperation with the Weidenhammer Packaging Group, Europe’s leading supplier of packages and the DVI – the German Institute of Packaging and the University of Applied Sciences Berlin. The idea was to create a new handy butter packaging. The packaging is based on the IMA – In mould assembling technology and has been tested in a thermoforming process. Next to the packaging the Corporate Design of the wrapping has been developed. Currently Weidenhammer is preparing the packaging for a large-scale production after patenting the new concept.
What’s Unique?
The functionality and shape: By using two injection molded pieces you can easily open, reopen, swing around, and close the butter. Moreover the packaging has been designed to be stackable for handy transportation to improve the whole supply chain.
The final prototype.