WEIDENHAMMER Butter Plus

The interactive butter packaging

WEIDENHAMMER Butter Plus
Weidenhammer Packaging Group (Sonoco) X DVI - Deutsches Verpackungsinstitut X Hochschule für Technik und Wirtschaft Berlin

Packaging of the World - Top 50 Packaging Design Innovations 2015
Published by The Dieline

Role: Industrial Design, Brand Design, Prototyping, Photography, Rendering, 3D Development | Patent (sold)
Tool: Thermoforming, 3D Printer, Grinding machine & Rigid foam forming, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Cinema 4D, Rhino, Keyshot
Team: Marta, Mara - 14 weeks

Instructional diagram showing steps to open or assemble a plastic container or lid, including pulling, aligning, and snapping parts together.

Open, reopen, swing around and simply close

The new art of convenient packaging

Text reading 'BUTTER+' in black font with a blue plus sign on a white background.
Sketches of trapezoidal shapes with measurements, showing different views and dimensions for a design project.
A handwritten diagram and notes in German about butter form calculations, including sketches of a circle and a semi-circle, with mathematical formulas and annotations. The notes include questions and steps for calculating butter block dimensions.
Three white blocks with a gray outline on a white surface, casting shadows.
A package of butter with black and white packaging, showing the butter inside. The package is labeled 'BUTTER+' with additional text 'gekrümt Steinsaat MIT MEERSALZ' and the package is displayed from different angles, including a partially opened view revealing the butter inside.

The initial prototyping stage with first sketches, measurements and shapes.

The final rendering displaying key features

A small container of butter with its lid removed, showing the creamy butter inside, placed on a white surface.

Inclusive interview for Packaging of the World:

The packaging project “Butter Plus“ has been developed in cooperation with the Weidenhammer Packaging Group, Europe’s leading supplier of packages and the DVI – the German Institute of Packaging and the University of Applied Sciences Berlin. The idea was to create a new handy butter packaging. The packaging is based on the IMA – In mould assembling technology and has been tested in a thermoforming process. Next to the packaging the Corporate Design of the wrapping has been developed. Currently Weidenhammer is preparing the packaging for a large-scale production after patenting the new concept.

What’s Unique?

The functionality and shape: By using two injection molded pieces you can easily open, reopen, swing around, and close the butter. Moreover the packaging has been designed to be stackable for handy transportation to improve the whole supply chain.

Sliced loaf of bread, jar of jam, butter in a dish labeled 'BUTTER+', sprig of rosemary, small jar of seasoning, and scattered salt on a wooden surface.

The final prototype.